Purpose

The conclusion section provides a summary of the IMC plan, recapping the key points and highlighting the anticipated outcomes. It may also include any recommendations or next steps to be taken to further enhance the marketing efforts and achieve the desired results.

Ideas/tips to consider

The conclusion paragraphs (mostly likely two) should not include any new information or research, but is to summarize and recap what you’ve already presented.

Here’s a step-by-step guide to help you create an IMC Infographic:

1. Define the Purpose in your mind based on our IMC plan sections: Determine the main goal of your infographic for your specialized menu product. Are you summarizing a comprehensive IMC strategy, highlighting specific campaign results, or showcasing your overall brand message? Understanding the purpose will help you structure the content accordingly.
2. Identify Key Points: List the essential information you want to convey in your infographic. This may include target audience demographics, marketing channels, campaign timelines, KPIs, and any other relevant data.
3. Choose a Template (use Canva): Select a visually engaging infographic template that suits your content.
4. Create a Visual Hierarchy: Organize your information logically with a clear visual hierarchy. Arrange the most important points prominently – in order of your IMC plan that makes most sense, and use contrasting colors, fonts, and sizes to guide the viewer’s eye through the infographic.
5. Use Visuals: Incorporate icons, illustrations, charts, and graphs to represent data and make the infographic visually appealing. Visual elements not only enhance understanding but also make the content more memorable. Use the Starbucks logo.
6. Keep It Simple: Avoid cluttering the infographic with excessive text or complicated visuals. Keep the content simple, concise, and focused on the main message you want to convey.
7. Branding: Incorporate your Starbucks branding elements, such as logo, color scheme, and font, to maintain consistency with your overall marketing materials.
8. Provide Context: Although the infographic is a summary (like your summary you just did), it’s essential to provide enough context to make the information meaningful. Consider adding brief explanations or captions to support the visuals.
9. Edit and Review: Before finalizing the infographic, review it for accuracy, clarity, and grammar. Get feedback from colleagues or peers to ensure the content is clear and compelling.

Remember, the goal of the infographic is to provide an overview, so avoid overwhelming the audience with excessive information. Keep it focused, visually appealing, and easy to comprehend.

YOUR Tasks to complete

• Complete your infographic and submit via this week’s Assignment.