Week 3 Learning Materials

Readings from Course Text:

Chapter 5 – Impact of Culture on Global Business Management

This chapter will discuss what culture means and how it impacts business managers. It reviews a real company, Dunkin’ Brands, that has learned to effectively incorporate, interpret, and integrate local customs and habits, the key components of culture, into its management, products and marketing strategy.

Chapter 6 – Managing Global Talent, Leadership, and Diversity

Chapter 6 discusses how companies attract the right employees, identify metrics to help employees stay on target to meet the company’s goals, and reward them appropriately for their efforts so that they stay engaged and motivated.

Sources:

Global Business Management, Version 1.1 By: Sanjyot P. Dunung Published: November 2020 ISBN (Digital):

978-1-4533-3741-7 https://scholar.flatworldknowledge.com/books/34695/read