The class project, where you’ll practice applying many of the topics in global business strategy to an opportunity to expand business operations in various countries.  Read the case, “Netflix Goes to Bollywood” by selecting the link below:

• Read: Netflix Goes to Bollywood

Set in April 2020, the case chronicles the evolution of Netflix from renting DVDs by mail to the world’s leading streaming video on demand (SVOD) provider. It explores Netflix’s distinctive strategy and culture, which promoted independent decision-making, agility, and innovation, and were central to the company’s ability to seize a succession of growth opportunities. At the turn of the decade, entertainment firms and cable networks in the U.S. began to fight back, consolidating media properties, ending licensing contracts with Netflix, and launching competing SVOD services. As competition intensified, Netflix set its sight on India, which it viewed as the source of the next 100 million subscribers. But, to win in the crowded and price-sensitive Indian market, Netflix needed to revisit its past strategic choices, such as its premium pricing policy, avoiding live-entertainment, never including advertisements in its programming, and growing organically.

Final deliverables for collaborative project:

1. Individual paper demonstrating your overall knowledge of the researched topics
   • This final paper will demonstrates your overall understanding of all of the topics and research developed throughout the course for your country. Your team activity, class collaboration activity will form the framework for this paper.  You will summarize with a cohesive and persuasive rationale to expand (or not expand) Netflix in your specific country.  Remember, while this paper is due at the end of the course, you will be working on elements throughout all weeks of the course.
2. Group project presentation
   • In this culminating assignment, due in Week 06, your assigned group (starting in Week 3) will conduct a mock presentation to the executive team at Netflix in which you discuss convincing reasons for or against potential expansion of Netflix’s services in your chosen country.  Be sure to support your group’s decision using available current data such as population trends, cultural/political issues, economic analysis, demographics, and the like.  

Sources:

Sull, D. & Turconi, S. (2021) Netflix Goes to Bollywood.  MIT Sloan School of Management.  Retrieved from https://mitsloan.mit.edu/teaching-resources-library/netflix-goes-to-bollywood.