13

In 1964, President Lyndon B. Johnson introduced an ambitious package of political and domestic reforms that became known as the Great Society. Building on the policies of his Democratic predecessors, particularly Franklin Delano Roosevelt’s New Deal, Harry Truman’s Fair Deal, and John F. Kennedy’s New Frontier, Johnson’s Great Society program proposed sweeping reforms to the United States that were specifically designed to address racial inequality and eliminate poverty.

On May 22, 1964, Johnson appeared at the University of Michigan and introduced his Great Society platform in detail, asserting, “For half a century we called upon unbounded invention and untiring industry to create an order of plenty for all of our people. The challenge of the next half century is whether we have the wisdom to use that wealth to enrich and elevate our national life, and to advance the quality of our American civilization. Your imagination, your initiative, and your indignation will determine whether we build a society where progress is the servant of our needs, or a society where old values and new visions are buried under unbridled growth. For in your time we have the opportunity to move not only toward the rich society and the powerful society, but upward to the Great Society.” For the remainder of his administration, Johnson’s Great Society would be the major legislative focus in the United States.

Lyndon Johnson’s Great Society

On a May morning in 1964, President Johnson laid out a sweeping vision for a package of domestic reforms known as the Great Society. Speaking before that year’s graduates of the University of Michigan, Johnson called for “an end to poverty and racial injustice” and challenged both the graduates and American people to “enrich and elevate our national life, and to advance the quality of our American civilization.” At its heart, he promised, the Great Society would uplift racially and economically disfranchised Americans, too long denied access to federal guarantees of equal democratic and economic opportunity, while simultaneously raising all Americans’ standards and quality of life.12

The Great Society’s legislation was breathtaking in scope, and many of its programs and agencies are still with us today. Most importantly, the Civil Rights Act of 1964 and the Voting Rights Act of 1965 codified federal support for many of the civil rights movement’s goals by prohibiting job discrimination, abolishing the segregation of public accommodations, and providing vigorous federal oversight of southern states’ primary and general election laws in order to guarantee minority access to the ballot. Ninety years after Reconstruction, these measures effectively ended Jim Crow.

In addition to civil rights, the Great Society took on a range of quality of life concerns that seemed suddenly solvable in a society of such affluence. It established the first federal Food Stamp Program. Medicare and Medicaid would ensure access to quality medical care for the aged and poor. In 1965, the Elementary and Secondary Education Act was the first sustained and significant federal investment in public education, totaling more than $1 billion. Significant funds were poured into colleges and universities. The Great Society also established the National Endowment for the Arts and the National Endowment for the Humanities, federal investments in arts and letters that fund American cultural expression to this day.

While these programs persisted and even thrived, in the years immediately following this flurry of legislative activity, the national conversation surrounding Johnson’s domestic agenda largely focused on the $3 billion spent on War on Poverty programming within the Great Society’s Economic Opportunity Act of 1964. No EOA program was more controversial than Community Action, considered the cornerstone antipoverty program. Johnson’s antipoverty planners felt the key to uplifting disfranchised and impoverished Americans was involving poor and marginalized citizens in the actual administration of poverty programs, what they called “maximum feasible participation.” Community Action Programs would give disfranchised Americans a seat at the table in planning and executing federally funded programs that were meant to benefit themselves—a significant sea change in the nation’s efforts to confront poverty, which had historically relied upon local political and business elites or charitable organizations for administration.13

In fact, Johnson himself had never conceived of poor Americans running their own poverty programs. While the president’s rhetoric offered a stirring vision of the future, he had singularly old-school notions for how his poverty policies would work. In contrast to “maximum feasible participation,” the President imagined a second New Deal: local elite-run public works camps that would instill masculine virtues in unemployed young men. Community Action almost entirely bypassed local administrations and sought to build grassroots civil rights and community advocacy organizations, many of which had originated in the broader civil rights movement. Despite widespread support for most Great Society programs, the War on Poverty increasingly became the focal point of domestic criticisms from the left and right. On the left, frustrated liberals recognized the president’s resistance to empowering minority poor and also assailed the growing war in Vietnam, the cost of which undercut domestic poverty spending. As racial unrest and violence swept across urban centers, critics from the right lambasted federal spending for “unworthy” and even criminal citizens.

Johnson had secured a series of meaningful civil rights laws, but then things began to stall. Days after the ratification of the Voting Rights Act, race riots broke out in the Watts District of Los Angeles. Rioting in Watts stemmed from local African American frustrations with residential segregation, police brutality, and racial profiling. Waves of riots would rock American cities every summer thereafter. Particularly destructive riots occurred in 1967—two summers later—in Newark and Detroit. Each resulted in deaths, injuries, arrests, and millions of dollars in property damage. In spite of black achievements, inner-city problems persisted for many African Americans. The phenomenon of “white flight”—when whites in metropolitan areas fled city centers for the suburbs—often resulted in “re-segregated” residential patterns. Limited access to economic and social opportunities in urban areas bred discord. In addition to reminding the nation that the civil rights movement was a complex, ongoing event without a concrete endpoint, the unrest in northern cities reinforced the notion that the struggle did not occur solely in the South. Many Americans also viewed the riots as an indictment of the Great Society, President Johnson’s sweeping agenda of domestic programs that sought to remedy inner-city ills by offering better access to education, jobs, medical care, housing, and other forms of social welfare. The civil rights movement was never the same.14

Despite the fact that the Civil Rights, the Voting Rights Acts, the War on Poverty provoked conservative resistance and were catalysts for the rise of Republicans in the South and West, subsequent presidents and Congresses have left largely intact the bulk of the Great Society. Many of its programs, such as Medicare and Medicaid, food stamps, federal spending for arts and literature, and Head Start, are considered by many to be effective forms of government action. Even Community Action programs, so fraught during their few short years of activity, inspired and empowered a new generation of minority and poverty community activists who had never before felt, as one put it, “this government is with us.”15

1. Lyndon Baines Johnson, “Remarks at the University of Michigan,” May 22, 1964, Public Papers of the Presidents of the United States: Lyndon B. Johnson, 1964, (Washington, D.C.: Government Printing Office, 1965), 704. [↩]
2. See, for instance, Wesley G. Phelps, A People’s War on Poverty: Urban Politics and Grassroots Activists in Houston (Athens: University of Georgia Press, 2014). [↩]
3. Ibid. [↩]
4. Guian A. McKee, “‘This Government is With Us’: Lyndon Jonson and the Grassroots War on Poverty,” in Annelise Orleck and Lisa Gayle Hazirjian, editors, The War on Poverty: A New Grassroots History, 1964-1980 (Athens: University of Georgia Press, 2011). [↩]

Samuel Abramson et al (2016). The Sixties. In Samuel Abramson (Ed.), The American Yawp. Retrieved from http://www.americanyawp.com/text/27-the-sixties/#IV_Lyndon_Johnson8217s_Great_Society

Great Society

On November 27, 1963, a few days after taking the oath of office, President Johnson addressed a joint session of Congress and vowed to accomplish the goals that John F. Kennedy had set and to expand the role of the federal government in securing economic opportunity and civil rights for all. Johnson brought to his presidency a vision of a Great Society in which everyone could share in the opportunities for a better life that the United States offered, and in which the words “liberty and justice for all” would have real meaning.

THE GREAT SOCIETY

In May 1964, in a speech at the University of Michigan, Lyndon Johnson described in detail his vision of the Great Society he planned to create . When the Eighty-Ninth Congress convened the following January, he and his supporters began their effort to turn the promise into reality. By combatting racial discrimination and attempting to eliminate poverty, the reforms of the Johnson administration changed the nation.

One of the chief pieces of legislation that Congress passed in 1965 was the Elementary and Secondary Education Act. Johnson, a former teacher, realized that a lack of education was the primary cause of poverty and other social problems. Educational reform was thus an important pillar of the society he hoped to build. This act provided increased federal funding to both elementary and secondary schools, allocating more than $1 billion for the purchase of books and library materials, and the creation of educational programs for disadvantaged children. The Higher Education Act, signed into law the same year, provided scholarships and low-interest loans for the poor, increased federal funding for colleges and universities, and created a corps of teachers to serve schools in impoverished areas.

Education was not the only area toward which Johnson directed his attention. Consumer protection laws were also passed that improved the safety of meat and poultry, placed warning labels on cigarette packages, required “truth in lending” by creditors, and set safety standards for motor vehicles. Funds were provided to improve public transportation and to fund high-speed mass transit. To protect the environment, the Johnson administration created laws protecting air and water quality, regulating the disposal of solid waste, preserving wilderness areas, and protecting endangered species. All of these laws fit within Johnson’s plan to make the United States a better place to live. Perhaps influenced by Kennedy’s commitment to the arts, Johnson also signed legislation creating the National Endowment for the Arts and the National Endowment for the Humanities, which provided funding for artists and scholars. The Public Broadcasting Act of 1967 authorized the creation of the private, not-for-profit Corporation for Public Broadcasting, which helped launch the Public Broadcasting Service (PBS) and National Public Radio (NPR) in 1970.

In 1965, the Johnson administration also encouraged Congress to pass the Immigration and Nationality Act, which essentially overturned legislation from the 1920s that had favored immigrants from western and northern Europe over those from eastern and southern Europe. The law lifted severe restrictions on immigration from Asia and gave preference to immigrants with family ties in the United States and immigrants with desirable skills. Although the measure seemed less significant than many of the other legislative victories of the Johnson administration at the time, it opened the door for a new era in immigration and made possible the formation of Asian and Latin American immigrant communities in the following decades.

While these laws touched on important aspects of the Great Society, the centerpiece of Johnson’s plan was the eradication of poverty in the United States. The war on poverty, as he termed it, was fought on many fronts. The 1965 Housing and Urban Development Act offered grants to improve city housing and subsidized rents for the poor. The Model Cities program likewise provided money for urban development projects and the building of public housing.

The Economic Opportunity Act (EOA) of 1964 established and funded a variety of programs to assist the poor in finding jobs. The Office of Economic Opportunity (OEO), first administered by President Kennedy’s brother-in-law Sargent Shriver, coordinated programs such as the Jobs Corps and the Neighborhood Youth Corps, which provided job training programs and work experience for the disadvantaged. Volunteers in Service to America recruited people to offer educational programs and other community services in poor areas, just as the Peace Corps did abroad. The Community Action Program, also under the OEO, funded local Community Action Agencies, organizations created and managed by residents of disadvantaged communities to improve their own lives and those of their neighbors. The Head Start program, intended to prepare low-income children for elementary school, was also under the OEO until it was transferred to Department of Health, Education, and Welfare in 1969.

The EOA fought rural poverty by providing low-interest loans to those wishing to improve their farms or start businesses. EOA funds were also used to provide housing and education for migrant farm workers. Other legislation created jobs in Appalachia, one of the poorest regions in the United States, and brought programs to Indian reservations. One of EOA’s successes was the Rough Rock Demonstration School on the Navajo Reservation that, while respecting Navajo traditions and culture, also trained people for careers and jobs outside the reservation.

The Johnson administration, realizing the nation’s elderly were among its poorest and most disadvantaged citizens, passed the Social Security Act of 1965. The most profound change made by this act was the creation of Medicare, a program to pay the medical expenses of those over sixty-five. Although opposed by the American Medical Association, which feared the creation of a national healthcare system, the new program was supported by most citizens because it would benefit all social classes, not just the poor. The act and subsequent amendments to it also provided coverage for self-employed people in certain occupations and expanded the number of disabled who qualified for benefits. The following year, the Medicaid program allotted federal funds to pay for medical care for the poor.

JOHNSON’S COMMITMENT TO CIVIL RIGHTS

The eradication of poverty was matched in importance by the Great Society’s advancement of civil rights. Indeed, the condition of the poor could not be alleviated if racial discrimination limited their access to jobs, education, and housing. Realizing this, Johnson drove the long-awaited civil rights act, proposed by Kennedy in June 1963 in the wake of riots at the University of Alabama, through Congress. Under Kennedy’s leadership, the bill had passed the House of Representatives but was stalled in the Senate by a filibuster. Johnson, a master politician, marshaled his considerable personal influence and memories of his fallen predecessor to break the filibuster. The Civil Rights Act of 1964, the most far-reaching civil rights act yet passed by Congress, banned discrimination in public accommodations, sought to aid schools in efforts to desegregate, and prohibited federal funding of programs that permitted racial segregation. Further, it barred discrimination in employment on the basis of race, color, national origin, religion, or gender, and established an Equal Employment Opportunity Commission.

Protecting African Americans’ right to vote was as important as ending racial inequality in the United States. In January 1964, the Twenty-Fourth Amendment, prohibiting the imposition of poll taxes on voters, was finally ratified. Poverty would no longer serve as an obstacle to voting. Other impediments remained, however. Attempts to register southern African American voters encountered white resistance, and protests against this interference often met with violence. On March 7, 1965, a planned protest march from Selma, Alabama, to the state capitol in Montgomery, turned into “Bloody Sunday” when marchers crossing the Edmund Pettus Bridge encountered a cordon of state police, wielding batons and tear gas. Images of white brutality appeared on television screens throughout the nation and in newspapers around the world.

Deeply disturbed by the violence in Alabama and the refusal of Governor George Wallace to address it, Johnson introduced a bill in Congress that would remove obstacles for African American voters and lend federal support to their cause. His proposal, the Voting Rights Act of 1965, prohibited states and local governments from passing laws that discriminated against voters on the basis of race (Figure). Literacy tests and other barriers to voting that had kept ethnic minorities from the polls were thus outlawed. Following the passage of the act, a quarter of a million African Americans registered to vote, and by 1967, the majority of African Americans had done so. Johnson’s final piece of civil rights legislation was the Civil Rights Act of 1968, which prohibited discrimination in housing on the basis of race, color, national origin, or religion.

INCREASED COMMITMENT IN VIETNAM

Building the Great Society had been Lyndon Johnson’s biggest priority, and he effectively used his decades of experience in building legislative majorities in a style that ranged from diplomacy to quid pro quo deals to bullying. In the summer of 1964, he deployed these political skills to secure congressional approval for a new strategy in Vietnam—with fateful consequences.

President Johnson had never been the cold warrior Kennedy was, but believed that the credibility of the nation and his office depended on maintaining a foreign policy of containment. When, on August 2, the U.S. destroyer USS Maddox conducted an arguably provocative intelligence-gathering mission in the gulf of Tonkin, it reported an attack by North Vietnamese torpedo boats. Two days later, the Maddox was supposedly struck again, and a second ship, the USS Turner Joy, reported that it also had been fired upon. The North Vietnamese denied the second attack, and Johnson himself doubted the reliability of the crews’ report. The National Security Agency has since revealed that the August 4 attacks did not occur. Relying on information available at the time, however, Secretary of Defense Robert McNamara reported to Congress that U.S. ships had been fired upon in international waters while conducting routine operations. On August 7, with only two dissenting votes, Congress passed the Gulf of Tonkin Resolution, and on August 10, the president signed the resolution into law. The resolution gave President Johnson the authority to use military force in Vietnam without asking Congress for a declaration of war. It dramatically increased the power of the U.S. president and transformed the American role in Vietnam from advisor to combatant.

In 1965, large-scale U.S. bombing of North Vietnam began. The intent of the campaign, which lasted three years under various names, was to force the North to end its support for the insurgency in the South. More than 200,000 U.S. military personnel, including combat troops, were sent to South Vietnam. At first, most of the American public supported the president’s actions in Vietnam. Support began to ebb, however, as more troops were deployed. Frustrated by losses suffered by the South’s Army of the Republic of Vietnam (ARVN), General William Westmoreland called for the United States to take more responsibility for fighting the war. By April 1966, more Americans were being killed in battle than ARVN troops. Johnson, however, maintained that the war could be won if the United States stayed the course, and in November 1967, Westmoreland proclaimed the end was in sight.

Although North Vietnamese forces suffered far more casualties than the roughly forty-one hundred U.S. soldiers killed, public opinion in the United States, fueled by graphic images provided in unprecedented media coverage, turned against the war. Disastrous surprise attacks like the Tet Offensive persuaded many that the war would not be over soon and raised doubts about whether Johnson’s administration was telling the truth about the real state of affairs. In May 1968, with over 400,000 U.S. soldiers in Vietnam, Johnson began peace talks with the North.

It was too late to save Johnson himself, however. Many of the most outspoken critics of the war were Democratic politicians whose opposition began to erode unity within the party. Minnesota senator Eugene McCarthy, who had called for an end to the war and the withdrawal of troops from Vietnam, received nearly as many votes in the New Hampshire presidential primary as Johnson did, even though he had been expected to fare very poorly. McCarthy’s success in New Hampshire encouraged Robert Kennedy to announce his candidacy as well. Johnson, suffering health problems and realizing his actions in Vietnam had hurt his public standing, announced that he would not seek reelection and withdrew from the 1968 presidential race.

THE END OF THE GREAT SOCIETY

Perhaps the greatest casualty of the nation’s war in Vietnam was the Great Society. As the war escalated, the money spent to fund it also increased, leaving less to pay for the many social programs Johnson had created to lift Americans out of poverty. Johnson knew he could not achieve his Great Society while spending money to wage the war. He was unwilling to withdraw from Vietnam, however, for fear that the world would perceive this action as evidence of American failure and doubt the ability of the United States to carry out its responsibilities as a superpower.

Vietnam doomed the Great Society in other ways as well. Dreams of racial harmony suffered, as many African Americans, angered by the failure of Johnson’s programs to alleviate severe poverty in the inner cities, rioted in frustration. Their anger was heightened by the fact that a disproportionate number of African Americans were fighting and dying in Vietnam. Nearly two-thirds of eligible African Americans were drafted, whereas draft deferments for college, exemptions for skilled workers in the military industrial complex, and officer training programs allowed white middle-class youth to either avoid the draft or volunteer for a military branch of their choice. As a result, less than one-third of white men were drafted.

Although the Great Society failed to eliminate suffering or increase civil rights to the extent that Johnson wished, it made a significant difference in people’s lives. By the end of Johnson’s administration, the percentage of people living below the poverty line had been cut nearly in half. While more people of color than whites continued to live in poverty, the percentage of poor African Americans had decreased dramatically. The creation of Medicare and Medicaid as well as the expansion of Social Security benefits and welfare payments improved the lives of many, while increased federal funding for education enabled more people to attend college than ever before. Conservative critics argued that, by expanding the responsibilities of the federal government to care for the poor, Johnson had hurt both taxpayers and the poor themselves. Aid to the poor, many maintained, would not only fail to solve the problem of poverty but would also encourage people to become dependent on government “handouts” and lose their desire and ability to care for themselves—an argument that many found intuitively compelling but which lacked conclusive evidence. These same critics also accused Johnson of saddling the United States with a large debt as a result of the deficit spending (funded by borrowing) in which he had engaged.

Section Summary

Lyndon Johnson began his administration with dreams of fulfilling his fallen predecessor’s civil rights initiative and accomplishing his own plans to improve lives by eradicating poverty in the United States. His social programs, investments in education, support for the arts, and commitment to civil rights changed the lives of countless people and transformed society in many ways. However, Johnson’s insistence on maintaining American commitments in Vietnam, a policy begun by his predecessors, hurt both his ability to realize his vision of the Great Society and his support among the American people.

Lyndon Johnson and the Great Society. In OpenStax. Retrieved September 1, 2017 from https://cnx.org/contents/p7ovuIkl@3.84:tOKRo2on@5/Lyndon-Johnson-and-the-Great-S

Johnson’s Remarks

The following presents President Johnson’s speech at the University of Michigan May 22, 1964, also called “the Great Society speech.”

LBJ’s University of Michigan speech, The LBJ Library (June 29, 2012), https://www.youtube.com/watch?v=x4Qc1VM80aQ

Summary

Although Lyndon B. Johnson’s Great Society program certainly did not completely eliminate racial inequality or poverty in the United States, it represented a significant step in the right direction. By the end of his presidency in 1969, Johnson’s administration had successfully passed 226 legislative requests. Notable examples of the Great Society’s reform program included the Civil Rights Act of 1964 and the Voting Rights Act of 1965, which successfully dismantled Jim Crow laws in the South and ensured African-American voting rights, the first federal Food Stamp Program, and Medicare and Medicaid, which represented a significant overhaul of America’s healthcare system and provided access to quality medical care to the elderly and poor.

By the end of Johnson’s second term in office, the government had tripled its spending on poverty, education, and health, and was spending roughly 4,000 dollars on every low-income family of four in the country. One of Johnson’s aides later estimated that the Great Society program had reduced the number of Americans living in poverty in the 1960s by fifty percent. Despite some of the program’s clear accomplishments, it also elicited mounting criticism by the end of the decade. Many conservatives questioned the ability of the government to solve social problems like poverty and racism, and criticized the amount of money that was spent on programs affiliated with the Great Society. Nevertheless, many Great Society programs have remained intact since they were passed, and have helped shape American society for nearly fifty years.